| Introducing VH Style |

They say that orange is the new black. But if we’re being honest, we really like the combo together! If you’ve been following our journey from the start you know that View Halloo was born from the concept that some of our best moments in life are related to our time with horses. The Equestrian Competition Journal is changing the way equestrians keep track of their goals and progress towards those goals. Yet the vision for View Halloo is bigger than the journal alone, which is why we’re thrilled to announce the launch of View Halloo Style.

VH Style will consist of carefully curated apparel that expresses the timeless style of those immersed in equestrian sport. You can expect to see elements of the fox as an emblem of the goals we chase while on horseback, collaborations with well-known brands and (of course) extremely high quality clothing and accessories.

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Speaking of collabs with well-known brands … if you don’t already know the name Dreamers & Schemers, you’re in for a treat (and your sock game is about to get a lot cooler). D&S is known for their wildly cute and quirky boot socks. Think avocados, pineapples and ponies and macaroni. Awesome patterns are great and all, but these socks are comfortable, durable and high-performing to boot!

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We worked with the team at D&S to create a custom designed View Halloo Boot Sock and we’re bursting at the seams with excitement! Our socks are orange (duh!) and don the VH logo and iconic fox.

Founder Rebecca Gallagher said, “I am so incredibly excited to see some of the art and traditional equestrian imagery that appears in our signature Equestrian Competition Journal transform into classic apparel items. I can't wait to introduce more VH Style items in the coming months, along with other new products for the brand.”

Click here to shop the first of many goodies to come from the VH Style collection and stay tuned for exciting updates throughout the summer!

Jen Costa